My mother came over for Christmas dinner this year flashing her new charm bracelet. “It’s Pandora,” she said with a toothy smile. “I got it… I mean Daddy got it for me for Christmas.” Which I took to mean that she shopped for it, bought it, then gave it to my father to wrap.
The Pandora charm bracelet was pretty, with a hodgepodge of big, chunky links – some silver, some jeweled. “You see, I got one charm for each of my kids’ birthdays, and one for me and Daddy, and then some other ones to go in between.” She wobbled her wrist back and forth to show off her charms.
I had never noticed Pandora before, but after my mom told me about it I started seeing it everywhere. In one mall, there was an entire shop devoted solely to Pandora products. I decided to find out more.
Pandora is a Danish company, with headquarters in Copenhagen and production in Thailand. The company commenced operations in 1982, first finding unique jewelry and selling it to clients, then designing and producing its own jewelry. In 2000 they debuted their distinctive charm bracelet, which has become their signature item, in the Danish market. Following its success in Denmark, they introduced it in countries like the United States and Australia. Today Pandora’s products are sold in countries all over the globe.
Pandora charm bracelets are the company’s best known product, though they also make earrings, necklaces and rings. Rather than hanging from the links of a chain bracelet, the charm bracelet charms slide onto the Pandora bracelet. More than 600 charms are available, and the charm bracelet owner can choose and combine them as she wishes, creating unique patterns and a one-of-a-kind piece of jewelry. Charms are made from quality materials like gold or silver, and some feature semi-precious or precious gemstones like diamonds or colorful enamel. Rings, earrings and necklaces can be selected to coordinate with the charm bracelet.