I am walking down the corridor of the mall, gazing at jewelry store displays as I walk past and spot a large advertisement that looks just like a brightly colored Pandora charm bracelet, but instead reads Persona. Persona? I decide to look into it.
The Persona line was launched in 2010 by jeweler Neil Travis and his daughter Alex, and features charm bracelets similar to the Pandora style bracelets. Unlike traditional charm bracelets, with charms that hang from a link bracelet, these charms resemble beads and slide onto the bracelet.
Jewelry lovers first choose a leather or silver charm bracelet, then choose charm bracelet charms to adorn it with, making their own unique creation. The company makes hundreds of colorful beads decorated with sterling silver, gems, enamel, crystals, murano glass and more, priced at around $15 to $60.