Le Vian Jewelry

Le Vian
Worn by everyone from housewives to A-list superstars, Le Vian jewelry has mass appeal. With generations of experience in jewelry making, the Le Vian family has created a company that is known for quality, style and innovation.

The Le Vian family’s love affair with jewelry spans centuries, stretching back to 16th century Persia, where they built a reputation for their handiwork with beads, enamel, engraving, gold and silver. By the 18th century the family’s elaborate designs had caught the eye of royalty. In fact, the emperor had such faith in the family that he entrusted them with the care of jewels he’d captured from India, including the famed Koh-i-Noor diamond, which today can be found at London’s Tower of London, one of the Queen of England’s crown jewels.

Le Vian in the United States
The Le Vian Company in the United States was founded by one Abdulrahim Ephraim LeVian in 1950. LeVian was born in Mashad, Persia – present day Iran – in 1922 and founded the company after emigrating to New York City. He had substantial business acumen, a strong work ethic and a highly developed sense of what people wanted in their jewelry. He believed in quality and value, and wasn’t afraid to take risks with his jewelry offerings. LeVian passed away in 2000, and his heirs continue to run the company,

Le Vian Today
Le Vian jewelry is marked by its commitment to quality and its use of novel gems, metals and cuts in its designs. Le Vian has introduced new gem cutting styles like the Parisian Honeycomb, worked with Tanzanite when it was largely unknown and crafted jewelry with metals like Black Rhodium to better accentuate certain gems. The company almost singlehandedly created a market for brown diamonds, previously considered of inferior quality, by branding them “chocolate diamonds” and creating a successful marketing campaign around them.

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Chocolate diamond rings

Sparkly, brown and beautiful, chocolate diamonds belong to the “fancy” family of diamonds, which includes colors like blue, pink, yellow, green, black and more. Here we aim to answer some of your questions about chocolate diamond rings.

Are they really diamonds?
Chocolate diamonds are, indeed, true diamonds.

Is the chocolate color natural?
Uhh… maybe. Brown diamonds occur in nature, but synthetic brown diamonds are also available on the jewelry market. The chocolate color can also be achieved through treating the diamond. Most of the chocolate diamonds currently on the market have been color-treated. As one might expect, naturally brown diamonds are worth more than treated or synthetic ones. A reputable jeweler should tell you whether the stone in the chocolate diamond ring you’re considering is natural, treated or synthetic.

How does the diamond get that color naturally?
There are a couple of ways that the diamond could become brown. Diamonds that have been irradiated, perhaps by uranium ore located with the diamond. However, when this occurs in nature the color is usually just on the surface of the diamond. Experts suspect that diamonds with a rich, natural brown color have lattice deformations that create the rich shade.

Where did the name come from?
The jewelry firm Le Vian coined the term chocolate diamonds to describe rich brown diamonds. The term is used in the company’s marketing.

Are brown diamond rings more valuable or less valuable than white?
Truth is, throughout most of history brown diamonds were considered inferior gems and were not used for jewelry. Many diamond mines produce a large amount of brown diamonds, however, and in the 1980s a public relations push sought to make good quality brown diamonds more desirable in the eyes of jewelry buyers. Color is not the sole determinant of value in a diamond, but if all other factors are the same, white diamonds are more expensive than chocolate. Generally speaking, you can get more diamond for your money if you go with a chocolate diamond.

Is clarity important in chocolate diamonds?
Clarity is an important determinant of value in any diamond. Buyers should be aware that some jewelers sell chocolate diamond rings with poor clarity, hoping buyers will admire the pretty chocolate shade and ignore the cloudiness.

What is the Golden Jubilee Diamond?
The world’s largest cut diamond is a chocolate diamond. The original stone, discovered in a South African mine in 1985, came in at 755.5 carats and was cut down to a 545 carat diamond. The stone was presented to the king of Thailand for the 50th anniversary of his crowning, and dubbed the Golden Jubilee Diamond.

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